Royston is a Singaporean ACD art director currently making ads at TBWA\Chiat\Day New York.
He likes to make ads that don’t look like ads, or ads that know they are ads, or ads that are making fun of themselves being ads.
Basically anything but a regular ad.
Throughout his years as a creative, he has gotten the TODAY Show to pit Baby Yoda against grey-haired Gizmo, got Viola Davis to tweet about his work, turned a 64-year old driver into a world-famous Twitch streamer, brought a group of kids’ imagination of a candy cloud to life, and made a documentary film with VICE spotlighting the rise of emerging hip-hop culture in Vietnam for a beer brand.
While he is not making ads that don’t look like ads, he likes to hunt for the best pho in town, dive in the deep blue looking for whale sharks, watch DJ tutorials on YouTube or keep his sanity at the gym.
Featured Press
NBC News, NBC Today, USA Today, Entertainment Weekly, People, VICE, Hypebeast, Telegraph, Yahoo!, Entertainment Tonight, AdAge, Adweek, Muse by Clio, Mashable, PSFK, Screen Rant, NME, Consequence of Sound, Teen Vogue, The Straits Times, Bangkok Post
and many more…
I also did a little interview with Little Black Book.
Work Experience
2024 — Present:
TBWA\Chiat\Day New York
Associate Creative Director
Past — 2024:
TBWA\Chiat\Day New York / Senior Art Director
Iris Worldwide Chicago / Senior Art Director
Iris Worldwide Singapore / Senior Art Director
BlakLabs Singapore / Art Director
J. Walter Thompson Singapore / Art Director
Crush Advertising Singapore / Junior Art Director
Awards & Recognitions
2024
Cannes Lions
Shortlist — Health and Wellness / Talk Away The Dark
CLIO Awards
Silver — Film Craft / Better Choices Make A Better World
2 x Shortlists — Film Craft / Your Soul Needs Dew
The ANDYs
Shortlist — Craft / Your Soul Needs Dew
Webby Awards
Honoree — Best Social Impact Campaign / Talk Away The Dark
Shots Awards
Silver — 3D Animation / Better Choices Make A Better World
Bronze — Direction / Talk Away The Dark
Shortlist — Charity & PSA / Talk Away The Dark
2023
CICLOPE Festival
Bronze — Character Design / Better Choices Make A Better World
2 x Finalists — CGI / Better Choices Make A Better World
2 x Finalists — 2D & Stop Motion / Better Choices Make A Better World
2022
Nominee — Webby Awards, Best Realtime Experience, Virtual & Remote / Singapore by Stream
2021
Bronze — Epica Awards, Transport & Tourism / Singapore by Stream
Silver — Kinsale Sharks Awards / Travel, Tourism & Hotels / Singapore by Stream
AdAge — Most Nostalgic Commercials & Campaigns, Best of 2021 / MTN Dew Gremlins
2020
Gold — Global ACE Awards, Craft / Alcon Marlo
2017
Silver — IAS Hall of Fame Awards, Content Marketing Idea of the Year / LEGO Build Amazing
Bronze — IAS Hall of Fame Awards, Campaign of the Year / LEGO Build Amazing
Finalist — Creative Circle Awards Gong Show, Branded Content & Entertainment / LEGO Build Amazing
Bronze — Creative Circle Awards Gong Show / Chang Beer, Unite Your Few
Finalist — Creative Circle Awards Gong Show / Chang Beer, Unite Your Few
Runner-up — Cannes Lions, Young Lions Awards
Client Experience
MTN Dew, Bubly, Singapore Tourism Board, Abbott, Mayo Clinic, Travelers Insurance, Hilton, Foot Locker, LEGO, adidas, Samsung, Heineken, Chang Beer, Philips, Shell, Reebok, Fiji Airways, Changi Airport, Kit Kat, Diageo, IHG Hotels, Marina Bay Sands, Gardens by the Bay and more.
I’ve also helped won numerous pitches in different agencies throughout my career, including Abbott Laboratories, LG Electronics, and two of Singapore’s biggest accounts – Changi Airport Group and Singapore Tourism Board.