Abbott / Dignity demands it

When the pandemic robbed us all of our dignity, it was the perfect time for Abbott, the innovator in healthcare to remind people what they have been doing all along — restoring dignity to people all across the world.

But dignity isn’t what you see in traditional healthcare ads. It isn’t about climbing the mountain, or running the marathon.

It is a 5-minute COVID test. A steady heartbeat. A movie night with friends. Peaceful babies sleeping. The opportunity to have the same bad Monday as everyone else. That simple, defiant act of taking back the tiny moments an illness took from you. A feeling so normal other people take it for granted.