MTN Dew Zero Sugar / As good as the original, maybe even better?
37 years later, Gizmo has grey hair. Billy has a daughter with her own punk mogwai. But he's still a terrible mogwai dad.
It's as good as the original, maybe even better?
Results
815.1M+ media impressions
92 media placements
41.7M+ social impressions
Selected Press
AdAge Best of 2021 / People / Yahoo! / Entertainment Weekly / TODAY / Looper / CinemaBlend / ScreenRant / ComicBook.com / SYFY Wire / AdAge / NME / ET Canada / Digital Spy / Pop Culture
We didn’t just bring back the film, we brought back the extremely rare prop-size Gizmo doll too.
The doll comes with a modern and reimagined packaging that honors the three important rules — don’t get him wet, don’t expose him to sunlight, and don’t feel him after midnight.
The drop sold out in a minute on NTWRK.
Partnership with ilovedust
Partnership with NTWRK
If Gizmo has rules to follow, MTN Dew Zero Sugar should have their own rules too.
For social, we extended the campaign and created three rules for MTN Dew Zero Sugar — must be zero sugar, must be refreshing even after midnight, and of course, must be as good as the original.
ECD: Amy Ferguson & Julia Neumann
Copywriter: Allison Walker
CCO: Chris Beresford-Hill
Director: Calmatic