Philips / Social Kitchen Live
Airfryers never had the reputation of cooking gourmet dishes. To change people's perception, the first ever ‘Social Kitchen’ was created and hosted on Facebook Live.
The live-streamed cooking show got viewers to submit requests as they watched a famous local chef prepare their orders in front of their eyes. All dishes were then beautifully plated, shot on camera, and posted and shared across social media, all in real time.
Requests being taken and printed in real time based on comments from Facebook Live
Famous local chef creating new recipes based on the requests in front of the live audience
Newly created recipes being shot and edited in real time by a professional food photographer and posted back to social
Results
Over 19,000 views on Facebook Live
5 unique recipes created live during the 90-min show
Estimated reach over 384,000 people in 4 weeks
Over 7,000 interactions on Facebook
Copywriter: Cheng Shu Yau, Pearlyn Ong, Kenneth Chia
Art Director: Tania Sim
ECD: Ed Cheong